For example, an individual can come up with more original ideas than a group. On the other hand, when more than one person indulges in brainstorming activities, it is called group brainstorming.īoth of which have their own sets of pros and cons. When a single person uses brainstorming techniques to find new ideas, it is called individual brainstorming. It also increases the quantity of possible new ideas, whether they are suitable for implementation or not.Īlso Read: How to engage employees | Everything you must know Difference between individual & group brainstormingĪs seen from the examples mentioned above, brainstorming techniques can be carried out by a group or a single person. As every idea is noted down during a brainstorming session, that way team members tend to be more active and less frightened of judgment. The primary purpose of brainstorming is to remove that fear. This is because they fear being judged by others. Many times, people tend to be reluctant to share their ideas. We can better understand brainstorming through these two examples,Īlso Read: Employee Relations | A comprehensive guide What is the purpose of brainstorming? And after the session is over, based on the value of the ideas, the best one is implemented. All these ideas are noted down during the session. In brainstorming, one or more individuals (in the case of group brainstorming) come together to share their ideas regarding a common goal. What it simply means is that brainstorming is a group process to find out new ideas. If we go by the definition of brainstorming in Merriam-Webster, it is a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. But the question remains What is brainstorming? In this article, we’ll learn about brainstorming, its uses, and the different brainstorming techniques used by both individuals and groups.Īlso Read: Employee Retention | A priceless list of tips to succeed What is brainstorming? Brainstorming is one of the most effective techniques for finding new ideas or solutions.Ĭompanies use brainstorming techniques all the time to develop new ideas and solutions to any existing problem. The only option left at such a stage is to use the technique of brainstorming. Also, one might not be able to come up with new ideas instantly.
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